For the first time in history The Future in 15 Show was recorded with a live audience of MICE agents and event organisers. The shoot took place at Chandos House, and was followed by a drinks and networking reception.
Show Host Caleb Parker questioned Episode 5's guest, Michael Begley, MD of venuedirectory.com on the growth in small meetings demand, the future of small meetings, and how automation and online bookings will affect how venues work with MICE agents & event organisers.
- Overview of venuedirectory.com.
- Increased demand in small meetings.
- Defining the size of a small meeting.
- Should small meeting bookings be automated?
- Can automation replace the human touch?
- Why there is resistance to automating small meeting room bookings.
- How online bookings will affect the way venues work with MICE agents and event organisers
- Making procurement of small meeting rooms more efficient
- The middle ground between automation and human touch.
- The difference between venuedirectory.com and online marketplaces.
- Do we need a Global Distribution System (GDS) for small meetings?
- What kind of booking experience do customers want?
- The future of small meetings.
During and after the shoot Show Host Caleb Parker facilitated an exclusive 'behind the scenes' audience discussion and debate which featured strong opposing views on the topic.
(Visit our Facebook page for behind the scenes photos: www.facebook.com/FutureIn15)
venuedirectory.com is the leading software-as-a-service platform for the UK MICE sector, connecting MICE agents and event planners with 41,200 venues globally, 21,500 of those being UK-based. In 2016 the company processed £140 million worth of confirmed bookings through exclusive partnerships with 37 of the largest booking agents in the UK. The company also powers 64 booking channels, such as convention bureaus and central reservations offices, and supports 39,000 corporate users. For more info, visit www.venuedirectory.com