Are you ready to be challenged?
In this quick and punchy episode, Kim Myhre, Senior VP of FreemanXP's London-based EMEA office, challenges event organisers to think differently about events.
He believes today's fast pace, instant access environment we live in makes makes gaining and retaining audience attention difficult, requiring new ways of doing things as traditional event models aren't working as well as they use to.
Kim prefers not to use the word 'event' and instead suggests event planners should be thinking about engaging audiences in a brand experience.
Kim goes on to explain FreemanXP's innovative approach to designing brand experiences through inter-sectional design thinking and shares why doing so helps brands achieve better outcomes.
Finally, Kim predicts what the next big thing in events will be. (Hint: VR)
FreemanXP is the brand experience division of Freeman, a 90 year old $2.5B event services company. FreemanXP focuses on innovating new ways to bring brands to life through live experiences. The firm boasts an impressive client list, including BP, Google, NFL and more. To learn more visit freemanxp.com/london